Vintage Misuse- Deargoldenvintage

9 Jul

HOLY COW! Yesterday was a record for traffic- almost 2,000 visitors!
reader comment:
SM New York-founded 2005; under Steve Madden Shoe Co.

Whomever bought these got swindled because they were $36.00 and you can get the same pair on ebay for $10. I asked the seller about them and she was very rude and I told her she is deceiving customers by NOT SHOWING THE LABELS of her vintage. She has a lot of non-vintage, but covers it very very well.


and here is the other pair, also SM New York which she promptly removed the label name so no one could research it.

You know, I can’t tell what’s worse. The sellers intentionally deceiving naive buyers or the idiots that cannot tell what the hell they are buying.
There is nothing worse than a rude seller when they get called out. I think we should all send her convo’s just to piss her off 🙂 -eco “vintage meets modern” rings a little TOO TRUE.


62 Responses to “Vintage Misuse- Deargoldenvintage”

  1. Laura July 9, 2009 at 9:53 am #

    UGH! It’s not like she even just made a mistake! That’s so intentional, and skeevy.

  2. toonces July 9, 2009 at 10:03 am #

    “and here is the other pair, also SM New York which she promptly removed the label name so no one could research it.”

    You mean she was showing the label in the listing and then removed the pic with the label in it?

  3. Bedazzled Condom July 9, 2009 at 11:55 am #

    Those huaraches are not 20 years old.

  4. Bedazzled Condom July 9, 2009 at 12:04 pm #

    Neither are these.

  5. toonces July 9, 2009 at 3:39 pm #

    How old is the Steve Madden shoe company, anyway?

  6. Lauren July 9, 2009 at 5:38 pm #

    Lauren, from Dear Golden here, and I would like to clear a few things up. First of all, I was never rude to anyone, it is important to me to not be that way as it serves no purpose. I actually thanked the person for pointing out the SM New York label, whereupon she responded to me rudely. It actually upset me quite a bit. I honestly make no attempt to dupe people.

    The black pair of open toe flats are NOT SM New York. I did not leave the label off to deceive as when I listed the red pair I did not know SM New York was new (lest I would not have put them in the shop and openly listed the brand). I almost never shoot the insole of the shoe unless they are too large for me to model with my own feet & I have to shoot them off my feet.

    I love selling and wearing vintage and I have been grateful to everyone who comes to my shop. It makes me sad that this venom is focused on my shop and that someone would actually say that I was rude, which is something I work to never be.

    Lauren @ Dear Golden

  7. Bedazzled Condom July 9, 2009 at 6:38 pm #

    There are quite a few things in your shop and your history that are not 20 years old.

    Why are you listing anything when you are uncertain of the date?
    You’re not allowed to make guesses. You’re supposed to know.

    Show some respect for the rules and people will respect you.

  8. lauren July 9, 2009 at 7:20 pm #

    But darling, you left them up to be sold! And that they did!

    I think THAT is pretty rude!

    I’ve browsed Etsy for quite some time but only recently signed up to purchase. The vintage on Etsy is horrible. I just read that post about Vjones1 (?) What the eff is that! How does Etsy allow this to happen?

  9. lauren July 9, 2009 at 8:12 pm #

    Oh my eyes! Did anyone see this debacle?


  10. Arty July 10, 2009 at 5:15 am #

    Please check out these stores:

    There’s no way that these are handmade by Etsy’s definition. Mabye handmade by 100 people but not 1 or 2.

  11. Laura July 10, 2009 at 7:32 am #

    Hi. I can understand mistakes, really. But all you have to do is google the brand of those shoes, and you can easily see that they are not vintage! I would assume that a vintage seller would at least google the name on the shoe! And you are held to an especially higher standard in my opinon. You sell a lot of vintage here, and have a reputation to protect.

    It just made me sad b/c you have a nice shop, but it really makes me question your goals. To be true to vintage, or make a buck?

  12. Laura July 10, 2009 at 7:37 am #

    Lauren-that seller you listed is a joke. She’ll never be successful on Etsy, and eventually she will be closed. You can not even compare yourself to that! You are one of the top sellers in Vintage, and thus…expected not to make those flagrant type of mistakes!

    It’s disheartening b/c it makes me question all of your items now!

  13. oh joy! July 10, 2009 at 8:17 am #

    maybe you should cut this seller some slack. even those who have been selling vintage for many years make mistakes and this person has admitted making a booboo.

    having purchased and sold vintage for 25 years, mistakes can be made with eras and fabrics. especially in the fashion world where recreating vintage and retro styles has become an art form.

    i’d much rather purchase an item from some one willing to admit a mistake than someone who is self righteous and nasty, over-priced and really what seems to be jealous of a successful seller.

    someone with a good eye (and that comes from age & experience) can spot the recreation.vintage has always been a buyer beware market & not everyone is familiar with what is selling at the mall.

    what seems to be selling on etsy is a good photo, a clean (or clear) aesthetic/point of view & consistent listing.

    in good conscience, can browbeating be good for your own business?

  14. drs July 10, 2009 at 8:29 am #

    Buyer only here. If I were to get something that was listed as vintage just to find out it wasn’t and you the seller knew all along it wasn’t, you would be getting a negative from me. If you are going to be a vintage seller then you need to do your homework on your items and not list them until you do know exactly what you are selling.

  15. Laura July 10, 2009 at 9:37 am #

    I agree with the post about mistakes. It CAN happen. But not when it’s labeled as SM New York, and it’s a company that started in 2005. One little google search…. That’s what makes me think it’s NOT an accident b/c any vintage seller would at least google the name. Of course, she did list the maker so maybe it was a true mistake. I don’t know…

    The person I feel sorry for is the girl who bought these shoes when they are $10 bucks on Ebay.

  16. galoob July 10, 2009 at 10:13 am #

    Ugh. I would return the buyer’s money, for starters. Vintage sellers like this give the honest ones a bad name, sorry. They may be very nice, and apologetic, but if you’re selling vintage you’re supposed to KNOW that what you’re selling is vintage, not just guess. IF YOU DON’T KNOW, DON’T SELL IT.

    Things like this make all vintage sellers on Etsy suspect, and it’s not fair.

  17. girl July 10, 2009 at 11:54 am #

    This is why I won’t buy “vintage” from Etsy.

    Too many sellers are digging thru their closets and running to thrift stores to resell things they know or just don’t care enough to look up.

    It maybe just a mistake but to me it seems just lazy.

  18. oh joy! July 10, 2009 at 12:24 pm #

    i agree returning the money would be a good policy. or offering to send another item or something. yes a google search would have been smart as well. go0d points and hopefully this seller will think about that.

    vintage has always been a buyer beware market and always will be. a good vintage clothing store will have some newer items (they should always be way cheaper than vintage) if the style is classic and the imitation does the past era justice.

  19. Laura July 10, 2009 at 5:58 pm #

    i like some vintage sellers on etsy. there’s one cheep vintage with some real cute stuff.

  20. Bedazzled Condom July 10, 2009 at 7:55 pm #

    Ten bucks says Lauren @ Dear Golden and oh joy! have the same IP number.

  21. Laura July 11, 2009 at 1:45 am #

    Wait WHAT! A vintage store should list new items? OMG….

    People will justify anything for a buck…

  22. Gern Blanston July 11, 2009 at 4:04 am #

    oh joy, are you a seller?

  23. oh joy! July 11, 2009 at 5:20 am #

    i’m a seller and a buyer and ancient! unlike the golden seller

  24. Gern Blanston July 11, 2009 at 5:43 am #

    oh joy! You said this in an earlier comment.

    vintage has always been a buyer beware market and always will be. a good vintage clothing store will have some newer items (they should always be way cheaper than vintage) if the style is classic and the imitation does the past era justice.

    You are aware that this is not allowed on etsy….

  25. toonces July 11, 2009 at 6:52 am #

    I think she meant a brick and mortar shop, not etsy.

  26. oh joy! July 11, 2009 at 8:32 am #

    yes i was referring to brick and mortar shops, where i’ve worked, shopped and drooled over in the US and all over the world for probably longer than many of the vintage sellers on etsy have been on this good green earth.

    many of them have good quality newer items that are retro or vintage inspired because, if you love vintage, it is all about the style.

    why on earth if a poster is using reason or a balanced approach to a critique of seller issues would you assume they are in cahoots or the same person?obviously lots of people arent following etsy rules (schmules)as it is (that’s why this site is here, right?). why beat someone up if it isnt a consistent pattern, over and over again.

  27. Margela July 11, 2009 at 8:37 am #

    I agree with Oh Joy, and furthermore it seems like the commenters here should maybe find something more productive to do. Notwithstanding there are far more sellers on Etsy doing much more selling of non-vintage items, much more obvious non-vintage items I mean. This all seems very mean spirited…

  28. sara July 11, 2009 at 8:45 am #

    Shoes – Handmade from cow leather in THAILAND.


    Shoes, Jewelry boxes, & Bracelets.


  29. sara July 11, 2009 at 8:49 am #

    Ice Skates? VINTAGE?

    CONDITION: I am not sure of the age of these skates. Few scuffs, overall VERY GOOD!

  30. Bedazzled Condom July 11, 2009 at 9:32 am #

    New bet. Ten bucks says Lauren @ Dear Golden, oh joy! and Margela all have the same IP number.

  31. oh joy! July 11, 2009 at 10:03 am #

    you know bedazzled, if you were like the queen ruler of rules and cared about respect for the rules, and all rah rah rules and such you wouldnt be here ragging on everyone and all of the other posters, seeing as its against the etsy schmules which is a big rule bug up your ass obviously. i dont know about golden or marg and have been posting here a while and just care about the issues not attacking other people, but maybe those are the schmules here (if so you’d know my isp and would realize you are wrong) so whatever, have a great saturday and all

  32. galoob July 11, 2009 at 12:18 pm #

    “and furthermore it seems like the commenters here should maybe find something more productive to do. ”

    I like it here just fine, thanks.

  33. Bedazzled Condom July 11, 2009 at 1:22 pm #

    ” if you were like the queen ruler of rules and cared about respect for the rules, and all rah rah rules and such you wouldnt be here ragging on everyone and all of the other posters, seeing as its against the etsy schmules which is a big rule bug up your ass obviously.”

    Are you high?

    This is not Etsy.

    The Etsy rules do not apply here.

  34. Gern Blanston July 11, 2009 at 1:37 pm #

    I don’t know. Bedazzled might make a fine queen ruler.

    If you don’t like this site, don’t read it.

  35. Laura July 12, 2009 at 3:28 am #

    Comment #32 just cracked me up! I freakin love this place.

  36. Arty July 12, 2009 at 4:20 am #


    I agree. Etsy doesn’t seam to care that this stuff is made by a legion of sweatshop workers. I guess to them it’s “technically handmade” so it’s cool:(

    What happened to my last post?

    @#32 LOL!

    Oh and vintage-style and “true vintage” are two different things. People need to check their tags…or stop lying.

  37. Suz July 12, 2009 at 7:42 pm #

    sara Says:
    Shoes – Handmade from cow leather in THAILAND.
    Shop now empty. :>)

  38. Gern Blanston July 13, 2009 at 4:16 am #


  39. Laura July 13, 2009 at 4:43 am #

    Dude, you are pointing out the obvious resellers that will be taken down. It’s the respectable vintage sellers we are talking about…including Golden.

    And I’ve been in awesome vintage shops that DO have the occasional new item, but they are actually few and far between. If you have ever been into Flashbax in Wilimington, NC for example. OMG. TO DIE FOR. I saw maybe 5 new pieces? Clearly marked as such.

    Marking your SM shoes as vintage simply because you didn’t even google? No comparison.

    And I meant the comment, “Are you high” was hysterical.

  40. Gern Blanston July 13, 2009 at 4:46 pm #

    The difference is that etsy has rules that apply to vintage sellers. Making a comparison to B&Ms is pretty irrelevant.

  41. Bedazzled Condom July 23, 2009 at 9:57 am #

    I’m sad to say that Lauren @ Dear Golden is STILL listing non-vintage clothing and shoes in her shop.

    Some people have no shame.
    Some people have no self-respect.
    Combine the two and you’ve got double the delusion.

  42. lauren July 23, 2009 at 10:05 am #

    This is incorrect, there are no non-vintage items in my shop, I am perplexed as to why you are harassing my shop. Your mean spirited comments are hurtful.

  43. Bedazzled Condom July 23, 2009 at 12:49 pm #

    You are still hiding labels and with good reason. A quick search of the few you do list is enough to clarify the truth.

    Pointing out the obvious does not constitute harassment.

    “Your mean spirited comments are hurtful.”

    Well boo fucking hoo. Your flagrant disrespect for the Etsy vintage guidelines is hurtful.

    And what the fuck kind of “spirit” should I show towards someone who is dishonest in her listings?

  44. Lauren July 23, 2009 at 1:06 pm #

    Seems I have had enough of all this, you seem kinda crazy to me.

  45. Bedazzled Condom July 23, 2009 at 1:22 pm #

    Yes, please just ignore reality and retreat to your little bubble world where it’s okay to list anything as vintage as long as it looks the part.

    I lived through the 80’s. I remember which brands and which styles were available then. You may be able to bullshit the children who review listings at Etsy, but I am not fooled.

    You’re either ignorant or you are a liar. I’m not impressed by either.

  46. Lauren July 23, 2009 at 1:34 pm #

    Before you go around being the rule Nazi, perhaps you should KNOW the rules. 80s IS vintage on Etsy.

    And if this really was your crusade, there are many many sellers on Etsy selling non-vintage things, I am not one of them. Just take a break, sarge.

  47. Bedazzled Condom July 23, 2009 at 4:47 pm #

    “80s IS vintage on Etsy.”

    lol! Duh.


    Not the brightest bulb in the pack, are you?

  48. Mo April 22, 2010 at 8:47 pm #

    I’m just curious, because I really like Dear Golden vintage shop, why all the hatred?

  49. Marie September 5, 2010 at 7:23 am #

    Dear Golden is an excellent shop. That’s why it is (or one of) the best selling vintage clothing shop on etsy.

    That said, there are MANY items that are not vintage in the shop, but mostly just shoes.

    I saw a dress that was clearly 70s sell as a 50’s dress, just recently.The seller is informed about what is vintage and isn’t. This is clear from her dating of authentic items and lack of dating modern items.

    For someone who makes so much money, why lie about that 70’s dress?
    It was pretty as a 70s dress! Because you can get an extra 40 bucks?

    Why the seller defends herself by lying more is beyond me. If you want to continue running your successful etsy shop and ignore the rules, go ahead. I can’t stop you. Nor do I have any interest wasting my time in trying to bring you down. That’s because your shop is good in that you have many beautiful authentic vintage items . I won’t let my jealousy overcome me.
    Still, consider not selling cheap shoes from 2005 in your shop and dont deny that. Just stop doing it. It could potentially hurt your sales in the long run.

  50. Diana December 1, 2010 at 10:02 pm #

    my favorite…

    bought this at old navy a few seasons ago. At least she didn’t try to date this one since it was a LIE.

  51. Velamint December 23, 2010 at 1:36 pm #

    Boy, that’s a good one, Diana! It would _awfully_ hard not to tell if that was a new item, even if someone had cut out the Old Navy tag. If you look at the zoom view of the back, it looks like there’s a little tag on the left seam, by the waist. Not to mention the finishing, which would be VERY different from what you’d see in an older blouse. I could see getting fooled by a pair of shoes, because shoes are the hardest to date. That’s just ignorance. This looks like something else.

    I want to point out, re: some earlier arguments, that vintage sellers have NO reason to google the names on tags. If the item is actually old, a search won’t turn up much, and it won’t turn up anything worthwhile. And of course, if they think it’s new, they don’t buy it in the first place!

    Vintage really IS buyer beware. It takes many years to get REALLY good at dating things, and most online sellers just don’t have enough experience. I’ve seen plenty of misdated merchandise even in VFG member’s stores (although not usually on Etsy.)

  52. mind=blown March 3, 2011 at 3:07 pm #

    And now she’s the featured seller? What a joke.

    I also like when she claims that a metal zipper was replaced with a modern one! There was a skirt on her blog (and shop) with that claim, and someone commented that they bought it from Target a few seasons back. She did remove the posting, but clearly she’s ok with lying. You can’t be naive about replacing a zipper! You either replaced it . . . or you did not.

  53. Velamint March 3, 2011 at 11:51 pm #

    @mind=blown, exactly! And a 30s dress with an elastic waist? Pretty unlikely. I understand making an occasional mistake, but the evidence shows she is also a liar, which is unforgivable. I’d wager she also fails to disclose flaws. Oh, wait – her feedback shows that is in fact the case.

    Hilariously, she has outed herself as a moron by including these platforms
    in her list of regrets.

  54. kitten March 4, 2011 at 12:15 pm #

    You’re right about the feedback. Almost every page is riddled with comments that while the item condition is listed as excellent, the buyers state that holes, stains and ripped linings weren’t disclosed.

    On one purse that was listed as excellent, the buyer states that one strap is worn to the point of breakage and needs to be repaired. That’s visible in the pictures, but it’s quite possibly the other strap that is about to break as it’s not shown.

    Another is a pair of shoes that are also listed as great with slight wear to canvas… the buyer states one of the heel caps is missing, which you can see plain as day in the last picture). The buyer got $10.00 off for that. If the seller tried them on, wouldn’t they of noticed the wonkiness??

    I think Miss Lauren needs to purchase a good vintage magnifying glass on Etsy. That or a trip to an opthamologist. Best be on the safe side and do both. Having a second or third set of eyes do a once-over couldn’t hurt either.

    One positive point, the seller doesn’t seem to leave retalitory feedback. :0

  55. mind=blown March 4, 2011 at 8:15 pm #

    @Velamint – Ha! The 30’s flutter sleeve dress is a joke. We should not forget her Edwardian pieces! If I were to claim that something was from the 1910s, it’s certain that I’d flip it inside out and take a super close-up detail shot of the stitching, hemline, etc. (Ex. )

    Also, she rips off allencompany so hard! The shoe shots, the exact gray walls, and my personal fav: hanging a crooked purse from a wall latch.



  56. Velamint March 5, 2011 at 6:25 pm #

    *chuckle* I’d noticed that “Edwardian” top, too. I’m just glad those “1940s deco” silver platforms sold so I don’t have to look at them anymore.

  57. janet March 20, 2011 at 11:28 am #

    I too am glad those “deco” pumps are gone. Ugh. It is my belief that she often places metal zippers on items that had nylon zippers, making them appear older. I also wonder if she makes some of these dresses as well, from pattern. People don’t care though. Her shop is beautiful and she does find a lot of great things. That’s why I am surprised that she intentionally lies to customers and on this forum. The most popular vintage seller on etsy doesn’t have to lie to be successful, or does she?

  58. janet March 20, 2011 at 11:34 am #

    OMG! I just saw the allen company link above! Who did it first? It is nearly exactly the same and so obvious. Wow.

  59. Velamint March 20, 2011 at 12:36 pm #

    Maybe a little OCD but I looked it up:

    You can see in allencompany’s solds how it evolved. They started with a brass hook, which they eventually painted, then switched to the one with the fly.

    They definitely do it better, too, DG’s are always crooked (which I find grating due to my obsessive tendencies, how can she tolerate it? unless she actually prefers it??)

  60. Velamint March 20, 2011 at 1:32 pm #

    >The most popular vintage seller on etsy doesn’t have to lie to be successful, or does she?

    That’s what gets me – she really doesn’t have to! There’s SO much stuff out there to sell, why bother cheating? Especially at her prices, and I’m not knocking her- they’re high but they’re not outrageous, not really- her margin has to be pretty good. Why not just… find more stuff to sell. More good, genuine stuff.

    I haven’t seen anything I thought she’d doctored, and I really don’t think she could MAKE any of it. Remember that Old Navy top, several posts up? She didn’t even think to snip the tag out of the side seam… maybe just that one got away from her, but I feel like she probably doesn’t do much to things. (Plus, unless you are a good sewer, setting a zipper in a finished garment is HARD.) I do think she probably indulges in a much easier transgression: not disclosing all flaws, and being vague about what flaws she does mention. She almost never photographs them.

  61. Anne Marie @ Totally SV April 9, 2011 at 9:39 pm #

    Cant believe that shop is still up!

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