Morelle is a shop that is promoted all over Etsy–featured in the gift guides, front page exposure, and constant treasury recognition. However, a close look at the shop’s profile reveals that Katie (owner of Morelle) is not making all of her pretty bags with her own two hands. In fact, she is blatantly breaking Etsy’s rules regarding “collective” shops.
Morelle’s profile on Etsy:
In the profile, Katie states:
“Last June I moved back to my home in Greece and continue to make my bags here close to family. Morelle now is a team of 5 people all committed to make lovely bags to the best of our ability.”
According to Etsy’s Dos and Dont’s, Morelle does not meet Etsy’s guidelines to be considered a “collective.” Even if Morelle met the criteria, Katie does not disclose the other members, roles, and relationships in the shop profile, which is a strict requirement by Etsy.
Multiple people using a single account (collective shops)
DOs and DON’Ts > Membership > Multiple people using a single account (collective shops)
An account that involves more than one person is called a collective. There are three scenarios, outlined below, in which multiple people who know each other may use a single Etsy account.
Collaboration: Artisans combine their skills to make and list handmade products in an Etsy shop. For example:
* One artist screen prints fabric, then another artist sews clothing from the fabric. The finished product is listed in a collective Etsy shop.
Sharing a Shop: Multiple people who know each other use a single Etsy account to post their own separate items in one shared shop. For example:
* Two jewelers share a collective Etsy shop, but they create and list their own jewelry items in the shop.
* Friends, a painter and a furniture maker, share a collective Etsy shop to sell their work together.
* Vintage sellers share a shop to sell their vintage finds together.
Shop Management Help: Someone helps a friend or family member in the same household or shared physical space manage their Etsy account. For example:
* A person helps a friend or family member list or ship an item. The item is listed in their collective Etsy shop.
* With permission and supervision of a parent or legal guardian who is at least 18 years of age, a minor and an adult have an Etsy shop together. Per Etsy’s Membershippolicies, the adult is responsible for the account.
If your shop is a collective, you must comply with all of Etsy’s policies, including these additional policies specifically for collectives:
* A collective may not be an entity that represents multiple artists by contract (for example: a gallery, a consignment shop, an art agency/dealer).
* Because of the laws concerning charitable fundraising, a charitable collective shop must comply with Etsy’s Charitable listings and shops policies.
* The Public Profile page for the account must fully disclose accurate information about each person, their role in the Etsy shop and the relationships between the members of the collective. Etsy may ask for additional information and require that the shop comply with additional requirements.
* The individual who registers the account is responsible for all activities of the account, the bill and any transactions. This includes participation in community features of the site.
* All standard listing policies (see Shops and Listings) apply to collective Etsy shops. All handmade items must be created by members of the collective.