Oh boy, where to start with this one.
These guys are not only abusing Etsy policy, but are knowingly, willfully spreading the example of deliberate ignorance of the rules to newbie and struggling sellers who are very sincerely just looking for some good sound advice. It’s the bottom of the barrel as far as I’m concerned… fucking over the whole community by dispensing — nay, SELLING — crappy spammy info, stuffing their tags to the brim so that relevant search results can’t be found, and generally disseminating horrible, horrible ideas for how to run a business. They’re feeding on the fears and insecurities of the weakest among the Etsy flock, shoving relevant search results down with endless amounts of tag-stuffing, and laughing all the way to the bank.
TheBuzz has sold a big heaping stinky pile of smarmy, sell-a-million-widgets-overnight type “Etsy guides.” She’s had 4065 sales in a year and a half! With numbers like that, it’s no big surprise she’s stuffed her tags like a Thanksgiving turkey. Take, for example, 50 Marketing Strategies for Etsy SUCCESS – How To Drive Traffic, Advertise and Promote Your Etsy Shop (wretch-worthy in and of itself) has this lovely smattering of shit taggage:
“everything else, logo graphic card, design business, success successful, international,uk australia, digital promote, banner discount, free shipping, heart hearts buzz,pdf diy help, spreadsheet 50 100, bag of tricks tips, how to market sell”
And then there’s CraftingSuccess (585 sales in under a year) with a metric ton of bullshit like Jumpstart Your Etsy Shop – Sale – FOUR Dynamic Bestselling Etsy Guides ONE Special Price which is covered with tags like:
“books and zines, marketing etsy, promoting etsy, successful sales, banner design, how to sell etsy, sellers guide guru, heart hearts coach, promotion seo, help techniques,online twitter, boost google, selling listing,photo avatar”
Not to MENTION the “materials”:
“pdf, marketing etsy, promoting etsy,promoting online craft shop, successful sales, promoting, promotion, sales, heart,listings, photos, design, banner design”
How charming that the people who purports to hold the secret to Etsy success routinely break one of the cardinal rules of the site. I mean really, the only tag that these people HAVEN’T stuffed is the first one that is REQUIRED by the listing engines to be, you know… normal. What a great example to set for people who are looking for advice.
I’ve been reporting them for months on end and nothing has ever come of it. Maybe as a group we can stop these bottom-feeders.