23 Mar

I just came across this etsy seller who sells “handmade with love” bridal jewelry and accessories….
from Affordable Elegance

You can have this “stunning bridal jewelry set” for only $165 plus shipping.

or for $109.99 with free shipping.

Easy way to make money. I haven’t checked all the items but I believe everything comes from the Affordable Elegance. I just feel so bad for all that brides that are being ripped off.
Someone posted about this listing by ILoveYoYo who has
“supplies, handmade, applique, fabric, scrapbooking, quilt sewing scrapbooking ehsteam team sassy cic esst yoyo trim embellishment yo yo sew on iron on patch round wedding party decoration fascinator favor decor diy project bead, fuxico rosette suffolk pufs iron on sew on patch home decor birthday center piece bouquet arrangement banner garland ornament dollhouse quilt top yart sale valentine love anniversary baby shower kit, craft satin stash ring pillow basket summer spring feelings happy happiness joy gift wrap bow gift bag gift box tag wrapping paper delicate adorable cute feminine boy girl women pretty mini notion shiny bridal bride bridesmaid girl women tiny sun, bride bridesmaid gown button prom accessories hair clip bobby pin ponytail headband rose sunflower sun bloom blossom citrus lemon bridal tiny sun mustard easter, ring pillow basket summer spring feelings happy happiness joy gift wrap bow gift bag gift box tag wrapping paper delicate adorable cute feminine boy girl women pretty mini notion shiny lovely egg, vibrant”

for tags. How on earth are they able to do add that many words??


31 Responses to “joanmareeoriginals”

  1. Life During Wartime March 23, 2010 at 11:34 pm #

    I didn’t see any links on Affordable Elegance’s site to a log-in for wholesale buyers. Maybe Affordable Elegance and JoanMaree buy from the same wholesale source. Both sites may be permitted to use photos from the wholesale source, which might not be viewable by the public.

    But, yeah, she’s a reseller. Her Profile says more about making silk flower arrangements than about designing rhinestone settings…does she make all the findings herself by hand, and set all the stones? Or is the new business she and her daughter have simply a matter of selecting products for resale from a wholesale catalog or website?

  2. PussDaddy March 24, 2010 at 12:17 am #

    The stuffed tagging was made possible by Etsy Hacks, or so I was told on twitter.

  3. meh March 24, 2010 at 4:53 am #

    ugh!!!! the misuse of tags is one of the reasons i have a hard time shopping on etsy! “bridesmaid gown”?! “bobby pin”?! “egg”?! honestly. i really can’t take shit like this anymore. many times i become so annoyed while searching for specific items, that i just stop shopping.

  4. Brian March 24, 2010 at 5:00 am #

    One wholesale source for Affordable Elegance (and probably the etsy reseller) is a place called marielleonline (dot) com. The jewelry is there, all of the hair combs, and even some feather fascinators and flower clips I’ve seen all over etsy as well. There are probably more wholesale sources, which have the same “black velvet” pictures, but I found this one so far. I found the wholesale source because one of the headpieces on affordableelegance says it’s “from Marielle”!!

  5. JajieBo March 24, 2010 at 6:06 am #

    “pretty mini notion shiny lovely egg, vibrant”

    She should quit her Etsy shop and just become a full-time poet. That verse brought a tear to my eye.

    I’ve abandoned searches while shopping on Etsy numerous times due to the ridiculous amount of time it was taking to slog through mis-tagged items. Never fails to piss me off.

  6. itstinks March 24, 2010 at 6:46 am #

    gee, I was just listing something and I couldn’t get “multicolored butterflies” on one line because there were too many letters. How in the world to these people do this?

  7. Smartass March 24, 2010 at 6:48 am #


  8. JK March 24, 2010 at 8:05 am #

    The phrase ‘handmade with love’ is used so often with mass-made reseller goods that I’m getting to the point where it’s habit to doubt as soon as I see it in a listing.

  9. JonhCocktoasten March 24, 2010 at 8:29 am #

  10. Lisa March 24, 2010 at 12:19 pm #

    The reply I received from the Wholesaler when I called them on the deceit of said Etsy seller:

    “Thank you very much for your interest in Mariell.

    Mariell is a wholesale supplier and we are licensed to sell exclusively to retailers. Mariell has been dedicated to selling bridal and special occasion fashion accessories to the trade for 23 years.

    Before releasing our wholesale catalog, Mariell must verify the business status of every potential new customer.

    If you could please go back to and under the “For Retailers” link there is a Registration field. Once there please fill out the information requested and we will mail your wholesale catalog immediately upon verification of your information. Also your registering will allow you immediate access to our pricing, terms & conditions and ordering information.

    Please call us if you have any questions. Again we appreciate your interest in Mariell and look forward to hearing from you soon.

    Viv MacIntosh
    Mariell Customer Care
    Tel. 1-800-248-6264
    Fax 1-800-949-5959

  11. Life During Wartime March 24, 2010 at 12:54 pm #

    Lisa, that is pretty typical for a wholesaler — thank you for posting it here! Many of the resellers on Etsy called out here have bricks and mortar businesses as well. and have been around for a while. An Etsy shop is just a sideline for them. All of their inventory comes from suppliers like Marielle.

    Funny thing…I thought Etsy was supposed to be a source of handmade alternatives to buying merchandise like this.

    Unfortunately, Etsy admin doesn’t seem convinced that an Etsy shop selling the same items — and using some of the same photos — as another perfectly honest resale retailer online is also a reseller who buys from the same source. I am sure the staff is saying among themselves that JoanMaree sells to Marielle. That would be what the koolaid drinkers in the forums would say.

  12. itstinks March 24, 2010 at 1:04 pm #

    HAHA. Koolaid drinkers. It took me a second to get that.

  13. notvintage March 24, 2010 at 1:08 pm #

    There is no “staff”. It’s a giant clusterfuck as far as artisans are concerned: nothing like having your image trashed by having neighbors like this.
    I guess there must be lots of really stupid, inexperienced people who don’t know or don’t care that they are being ripped off. Wonderful clientele when you are selling true works of art & craft, made BY THE PERSON YOU SEE.

    “Staff” doesn’t give a rip, that’s obvious and has been for YEARS.
    I’d like to see the entire group fired and replaced by people who have a work ethic and some fucking brains: right from the top down.

  14. Victoria March 24, 2010 at 7:19 pm #

    ILoveYoYo didn’t use commas, so thats how they were able to get all those tags in there. Wonder if that really works …. seriously blatant tag misusage, tho – they’ve been an Etsy member for 2 years, so they have no excuse and should know better.

  15. MadeByM**** March 24, 2010 at 7:29 pm #

    Off subject….

    Hope he does his research!

    Don’t want another William Dohman on our hands……..

  16. detroit March 24, 2010 at 10:26 pm #

    Bridal stuff gives me the creeps. Sorry to any purveyors of traditional (and legitimately handmade) bridal items. Just my personal idiosyncrasy.

    I didn’t realize this was a catalog thing. I thought at first it was a B&M store. Which made me think this was the greatest reseller idea ever!

    Do you think anyone does this:

    Just list crap from Target (for example), or where ever you want to resell from. Could even just use the Target website pictures, so you don’t have to take your own. Nor actually purchase the items yet.

    Etsy doesn’t apparently mind.

    List the items that catch your eye on Etsy. Mark them up from the Target price, hmmm, maybe about 30%. That’s a pretty nice markup, right? Or, too greedy? Well, you’d have to experiment.

    Then, when someone actually purchases the item, and pays, you can just use their payment to pop on over to Target. Buy the item and send it to the soon-to-be-satisfied customer – who is confused as to where they are on the internet, unaware that Etsy once had a connection to hand made, or that they’re getting ripped off buying ‘Made in China’ stuff online that they could get elsewhere cheaper.

    You, the seller pockets the 33%.

    It’s a great way to set up a typically shitty Etsy shop without even using any of your own money on merch!

    You really CAN make money without even doing much of anything, or even having any business start-up costs!

    I would totally try this! I bet it would work! In the unlikely event Etsy ever questioned you on your 5,362 flags, follow this script exactly:

    Etsy: “Are your items handmade by you?”

    You: “Yes.”

    Etsy: “Great!” And then they will feature one of ‘your’ items on the front page!

    You may soon be going to Target (Wallyworld, your local flea market) nearly every day.

    Unfortunately, unlike Etsy, and a ton of their sellers, I feel bad ripping people off. So I won’t be trying this.

    With the disappeared tag line, and the way the site is managed – what is the difference now between Etsy, and the Target “Global Bazaar” department? Or a Cost Plus World Market?

    None. Because the people who actually hand make their items will give up due to lack of sales. Not able to compete with the reseller pricing, and unable to appeal to the tastes of the customers, who seem to prefer their familiar looking Walmart stuff, to something actually unique, well made, and priced to compensate the artisan for their time, skill, and non-third-world-raping practices.

    Wow, I do go on a bit. To anyone who actually made it to the end here, sorry – lol!

  17. Life During Wartime March 24, 2010 at 11:54 pm #

    detroit, that was a great comment and I thought it was worth reading.

    Plenty of Etsy sellers buy newish (much newer than 20 years old) items at thrift stores and yard sales for a few bucks or less, and sell them on Etsy for many times the amount they paid. This stuff can be found on the site listed as handmade, supplies or vintage — it really doesn’t belong on Etsy, but sellers have brassies and hide the stuff in plain sight. Etsy’s bone-headed staff like to feature these items, and if you know how to hype your merchandise with EtsySpeak you can have a successful shop on a tiny budget. Forget shopping at WAL-MART or Target for new things. That is too much coin out of your pocket.

    Yard sale stuff I can buy for 50 cents, or find on Ebay for a buck, sells repeatedly on Etsy for $12-25. That’s a much bigger mark-up than 30%.

  18. JonhCocktoasten March 25, 2010 at 4:36 am #

    Another hot mess. Tags too.

  19. itstinks March 25, 2010 at 5:29 am #

    Ack!! Detroit and LDW you guys make me wish I was dishonest. Then I’d be rolling in the dough. Gah!

    And it only takes me about 10 minutes to get to Target and there is a Walmart only about 2 minutes from my house. I could be shopping and selling all day. 😦

    And about what #14 Victoria said about not using commas – that doesn’t work. I’ve tried it. I’m no tag stuffer but sometimes I would like to get 3 words on 1 line. But even without commas, there is a letter limit.

    I think they’re using some kind of fancy override system that I’m not computer savy enough to know about.

  20. Sarah March 25, 2010 at 8:35 am #

    $52 for a fake flower hot glued to an alligator clip?!
    Seriously? At some point, the markup becomes ridiculous. I just got engaged and I’m just shaking my head at all the pathetic attempts to rip brides off because they’re drunk on love. I getting married, not a lobotomy for Christ’s sake.

  21. detroit March 25, 2010 at 9:02 am #

    ‘Handmade with love!’ Y’all. ^^^

    LOL – you guys. Lucky for my blood pressure, I’ve never done much vintage shopping on Etsy. People are confused enough about ‘handmade’.

    In ‘vintage’, I get the idea many have no concept of the difference between ‘used’ – S/S 2009 Old Navy, and true vintage. Or, pretend not to. (LOL – I just checked – yep, there’s an Old Navy purse listed in ‘vintage’.)

    The thrift store idea IS great! There’s always a tag sale at my local Salvation Army. Stuff is like $1.00, 50 cents…


  22. wahwah March 25, 2010 at 9:23 am #

    Seriously, how do you even fit that many tags on a listing? This raises my blood pressure so much that I just want to hunt this coont down and …….

  23. JK March 25, 2010 at 10:31 am #

    Here’s a curious one:
    From $10 wipe cases to wedding dresses in the hundreds, one with an extremely professional photograph and the others with what appear to be (poorly) lifted pictures. Reseller, or someone making designer knockoffs?

  24. ohmeohmy March 25, 2010 at 10:35 am #

    Bridal stuff seems to be marked extremely high! I think I am selling the wrong things. I can buyy some headbands, ostrich feathers, some netting and rhinestones and start charging with a 3 to 400% markup!

    Why, tell me why, does a bird cage veil cost so damn much? It consists of a small amount of veil, a rhinestone bow and feather and hair comb. yet they sell for like $280! Look at our old reseller friend is raking in the big bucks.

  25. Life During Wartime March 25, 2010 at 11:05 am #

    About the tags in the shop from comment 18: that is pretty typical tagging for a vintage item. I don’t know how it works there now, but shops used to be able to add key words (tags on Etsy) to listings on Ruby Lane. It was a mess, with vintage earrings often tagged as ‘Kitchenware’ and ‘home decor’, as well as ‘glass’ and ‘metalware’.

    Browse the Etsy vintage category and you will see amazing tag abuse. Personally, I think it is easier to tag a vintage item than one you design and make yourself. Collectors already have a wealth of established commonly accepted keywords to recognize items of interest. But on Etsy, anything is a vase for example: a teacup, a mug, a coffee pot, a tea pot, a kitchen canister, a compote, a test tube, a trash can…anything, It is the exception for a vintage shop on Etsy not to be a massive tag abuser.

    The link to scrapbeads in comment 23: another reseller. She has the same crystal embellished hair pins as JoanMaree and the same photo…which are from the wholesaler Mariell? Etsy staff could spend a day or two just reviewing the weddings suppliers to weed out resellers…but I’m sure they won’t.

    I am seriously beginning to wonder what is the true percentage of shops on Etsy that are resellers?

  26. Amused March 25, 2010 at 2:04 pm #

    An honest question. Is Zibbet really supposed to be handmade only, because in the short time I’ve looked (and waited for loading-not short time) I have seen the same reseller shit we have on Etsy?

  27. Amused March 25, 2010 at 2:12 pm #

    In fact, I just realized one of them is Jewels So Sweet.

  28. Anne March 25, 2010 at 8:26 pm #

    Oh no- etsy hacks is helping to hide resellers? I was just hoping to learn how to use it properly!

  29. Life During Wartime March 26, 2010 at 12:13 am #

    I tried to look at Zibbet, but all I get are ‘internal error’ messages. From a cached home page, I see Zibbet includes ‘vintage’. Betcha the Zibbet folks know as much about vintage as Etsy does…having well-meaning but clueless staff is like putting out the welcome mat for resellers.

    I do not understand why vintage has to be included? There are so many sites, large and small, for setting up shops to sell vintage and antiques.

    How is Etsy hacks helping to hide resellers? What did I miss???

  30. notvintage March 26, 2010 at 5:37 am #

    I sell vintage and handmade in different shops. The people who sell REAL vintage are overwhelmed with the people who sell USED SHIT. Clothing is particularly horrid. I haven’t been in a dept store for 15 years: all the clothes I wear are designer labels I have found at Goodwill. Sometimes I find lingerie that is very much from the 1950’s, and I will list it, but because of these used clothing sellers on Etsy I don’t even bother to deal with clothing.

    That, plus there are a huge multitude of sellers (esp vintage) who don’t bother to read the tagging instructions. I have a hard time faulting them, because the tagging instructions

  31. notvintage March 26, 2010 at 5:38 am #

    oops! BECAUSE the tagging instructions SUCK and clarifying them has been on the fucking radar for 3-4 years. So that isn’t going to change.
    Etsy welcomes confusion. It mirrors the minds of those who work there.

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