karensdreamhome, Mumianji, idea2lifestyle, Youmai, sanghema, gysde

4 Dec

What the hell is going on here? I am STILL trying to figure all of this out, but it is apparent these shops are re-sellers, just can find all of the sources, but… if you compare these shops side by side, read the profile, announcements, etc… something REALLY fishy is going on!

Let’s start here:

– Note hang tags in some of the photos
– Note the same background (park) in photos in each shop
Shop: http://www.etsy.com/shop/karensdreamhome Sept 28 2010
Shop: http://www.etsy.com/shop/Mumianji Nov 7 2010

Same item, just different color:

Now this gets even more confusing,
Read the profile of both of these shops (perhaps Mumianji stole idea2lifestyle’s ?)

Now, let’s look at
Shop: http://www.etsy.com/shop/Youmai Oct 29 2010
Shop: http://www.etsy.com/shop/sanghema March 25 2010

Both have the same item…

Now, let’s look at
Shop: http://www.etsy.com/shop/karensdreamhome Sept 28 2010
Shop: http://www.etsy.com/shop/gysde July 17 2010

They both have the same exact jacket (same style lines, etc… just different models)

Is your head spinning yet? IF you look carefully you’ll see the same models, faces blurred and profile/announcements that sound like others, etc…
I just don’t have the time to further investigate, but I know with a little more digging – the whole mess would probably unravel.


76 Responses to “karensdreamhome, Mumianji, idea2lifestyle, Youmai, sanghema, gysde”

  1. Maul December 4, 2010 at 12:04 pm #

    Today at 12:30 PM EST Raceytay achieved her 300th appearance on the front page of Etsy with…

    A photograph of a reindeer ornament!

    ,’ _ `.
    / )_) \
    : :
    \ /
    \ /
    `. ,’
    `. ,’
    /\`. ,-._

  2. Maul December 4, 2010 at 12:08 pm #

    Today at 12:30 PM EST Raceytay achieved her 300th appearance on the front page of Etsy with…

    A photograph of a reindeer ornament!

    Congratulations Raceytay! Now lets start cheering Polestar on! With 267 front page appearances and a history of appearing on the front page six times a day, surely Polestar will join her Artisans Gallery Team (AGTeam) buddies in hitting 300 soon!

  3. Life During Wartime December 4, 2010 at 1:14 pm #

    Months ago someone called out Idea2LifeStyle in the Etsy Forums. The thread went on long enough for there to be links posted to sources for their items. Bits of an older version of their Profile or Policies (don’t remember) were also quoted, where it said they cut the tags out of garments they sell to making wearing more comfortable. Yeah, right?

    It would probably be difficult to find the thread in the forums archive since I don’t recall the OP or the title. Might be easier to check the Etsy Closed Threads blog. Or maybe the person who called out Idea2LifeStyle will read this and help us out.

  4. die esty scammers December 4, 2010 at 1:29 pm #

    aaarrrrghh! 70 sales since open sept 2010?!? All I can say is these Chinese shops with tons of sales in short periods of time, must mostly be selling to other Chinese. “dream kingdom” and other locations like that always tell you it’s in china, lol.

  5. Maul December 4, 2010 at 2:39 pm #

    I apologize for the double post with failed ASCII art. My intention was to post some balloons to celebrate raceytay’s accomplishment.

  6. Inspector Yuk December 4, 2010 at 2:56 pm #

    Ahahaha! I’m noticing that some of the duplicate listings are disappearing from one shop or the other.

    If that isn’t proof that they’re all run by the same people, I don’t know what is. Perhaps a sock puppet should ‘buy’ an item from each shop and compare addresses.

    that is quite a monopoly. I am picturing a huge factory with an office full of pretty little asian girls each sitting at their own computer given a list of clothing that they upload into their assigned shops.

  7. sick of cupcakes December 4, 2010 at 3:18 pm #

    I love that gray coat in madmomma’s post. I’ll have to look for a legit website to buy from, LOL.

  8. madmomma December 4, 2010 at 3:29 pm #

    here is more:
    Lwangslife and thesimpson



    the simpson:
    • Opened on Nov 19, 2009
    • 220 items for sale
    • 927 sales
    • Opened on Mar 24, 2010
    • 158 items for sale
    • 363 sales

    Roughly 13 months or 390 days, 1290 sales total comes to about 3 sales per day.

    But the first sale was on Jan 2 2010 so that is actually less than 12 months –
    So about 4 items per day with only 3 people sewing.

    Not to mention, all of the new designs that they have to be coming up with and photographing ON TOP of making 4 items a day between 3 people. I cannot see how this could be possible. and then add custom orders on top of it? how does one have constant access to that amount of fabric and notions? and then consider cutting the fabric, basting it together, sewing it, photographing it (finding the time to get models and do location shots, etc…) listing items, shipping and…
    hmmm… i don’t believe it.

    our team consists:
    My father(buy cloth,pack package),
    my mother(buy cloth with my father,design and made clothing),
    my grandmother(sometimes my grandmother give me design idea:)
    my sis and me(design and made clothing).

    Why does the first item that was sold in thesimpson have a lwang watermark?
    when lwang didn’t open until March 24, 2010 ?

  9. JK December 4, 2010 at 3:29 pm #

    LDW, was it this one?


  10. madmomma December 4, 2010 at 3:32 pm #

    how did gysde pull their duplicate items so quickly?

  11. madmomma December 4, 2010 at 3:35 pm #

    Inspector Yuk- I just noticed that you already commented on the items being removed…
    what a flipping joke.
    I think ALL of these shops are comehow connected… including the simpson and lwangs.

    too many similarities!

  12. madmomma December 4, 2010 at 3:42 pm #

    is someone in a factory over in China reading this blog and deleting the duplicate items from ALL of these shops?

    is someone at ETSY reading this blog and deleting the evidence so that these shops can remain open?

  13. madmomma December 4, 2010 at 3:47 pm #

    well, it is currently 7:45am Sunday morning in China.

  14. Life During Wartime December 4, 2010 at 3:55 pm #

    Yuk, that is what I picture, too. As long as they work (I guess in the Sales Dept.?) for the originating factory, it seems Etsy includes all the shops as part of the same ‘collective’. The shops or items that disappear from Etsy I think are wholesalers not directly connected with the manufacturer of the garments.

  15. Sara December 4, 2010 at 4:35 pm #

    maybe if we pick a weekend and each go to a few different places (library, public place with internet, internet cafe, non-etsy friend’s house, etc.) and post a very detailed thread on the forums about idea2lifestyle, at least more sellers will know.

    If there are enough of us, maybe the forums will shut down 😉

  16. madmomma December 4, 2010 at 5:09 pm #

    Same jacket –
    different color
    Placement of everything is the same including the small darts under the collar pointing downward towards the armpit



    looks like they are out of different fabric, but when you are a factory, you can do just about anything

  17. madmomma December 4, 2010 at 5:26 pm #

    sara said:
    maybe if we pick a weekend and each go to a few different places (library, public place with internet, internet cafe, non-etsy friend’s house, etc.) and post a very detailed thread on the forums about idea2lifestyle, at least more sellers will know.
    seriously, i just re-read the thread (thanks for the link JK) and there was a blatant call out in there – and STILL etsy has done NOTHING about idea2lifestyle???
    I’ll have to poke around, but I had a sheet with all their sales numbers and then when you added that number to the number of sales they had on Taobao it was so high that there is NO way any sort collective could have EVER produced that amount of items.

    and for anyone that doesn’t know about taobao, it is somewhat like E-bay, but more like a wholesale market. I believe there was some sort of merger or deal with alibaba recently.

    oh, sara, so I TOTALLY love the idea – if everyone spread the word – and everyone would have to (go to the library, friends house, wherever and make your sock puppet account before that date as to not tip off etsy) and then start asking all of the other sites that have “issues” with etsy and get them to tell people about it
    – then set a date and time and everyone could crash the forums with resller info!

    that would be a blast.

  18. madmomma December 4, 2010 at 5:38 pm #

    well, you can find L.wang on taobao, which may be why the simpson’s first shop items had L.wang items before L.wang opened on Etsy. but it is still confusing.

    anyone know how to read chinese?

  19. madmomma December 4, 2010 at 5:50 pm #

    i wish i could increase the font size when i say
    because it looks like someone is SERIOUSLY BUSTED!!!


    anything look familiar?

  20. m.e. December 4, 2010 at 6:01 pm #


  21. m.e. December 4, 2010 at 6:57 pm #

    from L.Wang’s shop on taobao, I finally got a translator and here is just some of the information I discovered.

    in the last month they have sold over 1000 items from their taobao shop, that includes their accessory line, boots (yes boots!) jewelry , coats, sweaters, pants, etc…

    and if you notice some new clothes in L. Wang’s Etsy shop, that is because they have a whole new line coming out… pretty much everything on the Etsy site is now called the “original series”.

    Thank you Etsy for letting hundreds of buyer on Etsy get duped into thinking they were buying handmade goods from a small collective of people in China. Way to do your homework!

  22. m.e. December 4, 2010 at 7:55 pm #

    Idea2lifestyle sells this skirt:

    but you can get it from a store on taobao (back in that old call out on Idea2lifestyle- someone called the shop Rip, not sure if that is the “name” of the store) has sold 1,271 of these skirts

    here’s a link to the skirt
    and if you can’t translate, here is what it says:

    they have 189 of them in stock
    and the brand name is Liebo

  23. madmomma December 4, 2010 at 8:43 pm #

    please let me know when you think I have collected enough proof to shut each and every one of these shops down and get them the ef of Etsy…

    they can keep pulling their items from their shops in hopes that no one is going to notice, but I have news for them, I am home sick with ill children and have nothing better to do for the next few days… so I can easily keep going. EVERYTHING in these shops are made in factories.

    it has been explained to me that you can pretty much buy these items at the “mall” in China. may look all cool and different to us, but they are just mass produced crap like you would find at target, kohls, k-mart, etc… so these Etsy shops could be run by people who just buy them from malls, or they could be coming straight from the factory, or even the flagship stores or retail shops.

    here is yet another. can we now PLEASE say goodbye to Lwangslife and thesimpson?

    thesimpson on Etsy:

    sold: 760
    in stock :311
    Brand: O.SA
    • Flagship brand store Company:Shenzhen Ousha family Garments Co., Ltd.
    • Location:Guangdong, Shenzhen


    sold : 907
    in stock : 132

  24. madmomma December 4, 2010 at 8:43 pm #

    Sdfgeee on Etsy:

    sold: 2018
    in stock: 1031
    Brand: INMAN Yan Man
    But also says that the name of the store is Inman and it is Yin Man’s flagship store and they are craftsman of linen and cotton

  25. Life During Wartime December 4, 2010 at 9:57 pm #

    JK, yes — that is the forum thread!

    I think ‘Rip’ is a Chinese brand name, which translates as ‘Swan’.

    Hellz yeah, all these items are mega mass produced in Chinese factories. Simply on the basis of manufacturing logistics, there is no f-ing way a ‘collective’ could make the items, procure and store the raw materials, pack and ship, run webstores, etc etc for those volumes. Etsy has been taken over by Asian factories.

  26. WTF December 4, 2010 at 10:20 pm #

    this is just stuff you can buy anywhere in china.
    1 yuan = 15 cents
    basically you can buy wool coats retail for about $25
    what an easy way for any person in China make some easy cash…
    buy a few things double or triple the price – put them up on Etsy and bam!n just think – if they were buying them WHOLESALE, they would be making a killing.
    and we ALL still marvel at how CHEAP they are!

    No wonder these shops keep popping up!

  27. madmomma December 5, 2010 at 12:11 am #

    Resellers – You have officially met your match. I have found your sources and I will not stop until each and every one of your shops are closed. You can waste your time re-opening shops, but I am not going away, you can take photos of the clothes on other models, whatever… but you are always going to get caught. F-U
    Go ahead and start following suit of ChaunShuo – I am not even half way through my list, you can do yourself a favor and empty your shops now. I already have a ton of links that match up to your sold items also, so either way you are busted.

    Youmai: most of their stuff can be found in a store called Artka







    Chuanshuo – now empty (wasn’t this morning!)
    But was a re-seller also
    A lot of there stuff was from here:



  28. Lisa December 5, 2010 at 8:46 am #

    Great work madmomma ! Wow !

    Sadly, I think these shops have been flagged numerous times and Etsy doesn’t seem to care. Their decisions seem to be based purely on greed.

    If they are standing by their decision to allow them to stay because the are “collectives”, then they need to abide by the rules in the TOU’s to name all the artists involved and what their roles are.

    We all know they are not collectives, but if Etsy wants us to believe they are, they haven’t coached them very well.

  29. I was muted December 5, 2010 at 9:21 am #

    Dear customer,
    Welcome to xiaolizi shop. (where everything also available at taobao.com for cheaper)
    In the fashion world,hoping every one good luck.And I will do my best to make more and more beautiful clothes for all my friends.

    and,this year,I find a friend who love taking photograph to help me, the picture of my cloths will be better. you will see them more clearly,can see more detail,hope you will love my creation.

  30. madmomma December 5, 2010 at 11:51 am #

    About the list of Etsy re-sellers from China:
    All of these shops have been thoroughly looked into, I am not going to go into ALL of the reasons WHY I took the time to do this, but will say that as a long time seller on Etsy I have been appalled at their lack of follow through with investigating suspected re-sellers. The fact that Etsy has continually allowed these shops to remain is an insult to each and every one of sellers on Etsy that painstakingly hand make their items. When Etsy allowed “collectives” they opened the door for re-sellers to hide under the guise of being small groups of individuals making handmade goods, thus all one would have to do is make up some bogus info about their collective, add some bogus names and a short description and they are cleared by Etsy.

    I have spent countless days and nights trying to find the truth. You may think I am nuts (and perhaps I am) but I have been a seller on Etsy since 2007 and over the years it has become harder and harder for my shop to be seen as it is continually buried so deep due to the fact that my little handmade shop can’t be found in a search.

    This list is of some of the clothing re-sellers from China. I have not yet tackled Thailand and the number of suspected clothing re-sellers from there nearly doubles that of China and then there are other countries… I will get to them all eventually.

    The sheer number of sales is more than enough proof to prove these shops are NOT “collectives”. You will notice that the majority of these shops carry different brands of clothing, and some of the shops on Etsy even carry the same brands that other Etsy shops carry. The largest re-seller Idea2lifestyle carries clothes from several manufacturers and they have even gotten so clever as to cut and paste their models onto different backgrounds (Idea2lifestyle KNOWS what they are doing!) Some items have had the watermarks erased and it appears that some shops have re-photographed some of the clothing items on their own models.

    We also know that after the first few things were called out here – that some of the items were removed from SEVERAL of the shops, which could mean that there is one person running several of them- which AGAIN proves that this is no longer a small collective, but more like a factory scale production.

    I have also taken the time to find the factory source of most of the clothing brands and again, in case you are still thinking, “maybe they are small collectives” like their profiles claim. Trust me, they are not. I am also including just a few links to SOME of the clothing brands that these re-sellers are getting their clothes from. Please keep in mind that there are over HUNDREDS and HUNDREDS of brands, and some shops on Taobao carry more than one brand. This is not the case of someone coming to Etsy and stealing a legitimate small clothing designer’s photo and then re-producing them in a factory! These clothes are available all over China, much like you may see the same brand of clothes at Deb or Rue 21, etc… and sometimes they will be the SAME item, just with a different store brand label.

    Now for the list of Etsy re-sellers from China:

















    next I will give you a small list of the sources of where they are getting their clothes from…

  31. madmomma December 5, 2010 at 12:06 pm #

    Here is how to view just a SMALL section of clothing sellers in China
    (if you do not yet have google chrome – you can install it and it will translate some of the pages for you to make navigating taobao a bit easier)
    If you go into tabao.com, you have to go to SHOP in the search and then fiddle around with locating what you are looking for, but here is an easier starting point:


    and you will see icons on the left with a description to the right – this an area where you can search shops that are based on a general style

    Example, the icon with the woman in jeans and no shirt on- that is “cowboy” and that will give you a list of shops that sell jeans.

    I went through all of the “museums” galleries and looked at each of the shops and just chose a few that had items I recognized right off the bat. (not that everything you see once you get to the company page is NOT everything they have- most of them have sub categories, and stuff from previous seasons, etc… each one of these stores has hundreds (or more) items to go through.

    Here are just a FEW shops:














    by store name:
    Youmai- http://shop59897421.taobao.com/
    Artka – http://shop33124133.taobao.com/
    Happy – http://shop57498697.taobao.com/

    and when you spend some time on both sites comparing items
    here is what you end up with:

    http://www.etsy.com/shop/Changjiali on etsy and they get some of their stuff from here:
    http://shop60420802.taobao.com/ (zenmo)
    example: http://shop60420802.taobao.com/


  32. madmomma December 5, 2010 at 12:54 pm #

    Thank you EtsyCallOut for giving us the platform to allow the public to see what is really going on over at Etsy and how they have done NOTHING to investigate these shops.

    Is Etsy lazy,
    have they just not been able to figure this out,
    have they turned a blind eye or are they just greedy?

    Either way, by their allowing these MASSIVE re-sellers to remain, they have really let every one of us down.
    Please tweet, send your friends links, blog about it, and hell even drop a mention somewhere in the E forums about this call out –
    Let’s make Etsy listen to us! If we all band together we CAN make a difference!
    Thanks again…

  33. Life During Wartime December 5, 2010 at 1:43 pm #

    madmomma, you have done awesome work here. I only wish I knew some way to force Etsy to remove these factory shops.

    mrpouncy, great link! It is even worse than tagging their item with ‘etsy’. Etsy is also the first word of the item title! And this quote from the listing at your link speaks volumes about how the Asian mass manufacturers perceive Etsy:

    “what is etsy?

    Etsy website focused on handmade and vintage jewelry items that cover a wide range including art, photography, clothing, jewelry, edibles, earring, necklace, bracelet, ring products, knick-knacks, etc. Many individuals also sell craft supplies like beads, wire, jewelry making tools and much more, in uk, usa, and other countries.”

    Unless I am reading the above completely wrong, it seems like the Chinese factories view their items as a perfect fit for Etsy’s ‘handmade’ and ‘vintage’ market.

    And of course Etsy admin has done nothing to tell them otherwise.

  34. scrapmetal December 5, 2010 at 2:03 pm #

    Wow Madmomma, you really have done your research. It’s too bad the folks at Etsy can’t take a look, but they’re too busy looking through the fora to catch anyone who dares to speak against the party line.

  35. madmomma December 5, 2010 at 4:49 pm #

    yeah, I know about Etsy cracking down on fora- they lashed me with a wet noodle a few times recently, although I didn;t get muted, I know a lot of others that were!
    that is why I am asking everyone in their power to point out this HUGE call out – ETSY needs to see what a big mistake they have made… and that we aren’t afraid to call them on it.

    It would be lovely to see the etsy admin come into the office tomorrow morning and have this big pile o poop stinking up their office.

    Etsy looks like a big “uhOH” to me.
    now just to make sure ETSY sees it.

  36. I was muted December 5, 2010 at 5:11 pm #

    @ 21 m.e.: hmm. I am a Mid-Aged (tabao word) woman and I saw ugly, frumpy unisex jackets and nothing else in that category. I hate to say this, but I really love some of the designs of their non mid-aged clothing. whateverthehell that means. honestly, the silhouettes of most of those dresses are perfect for my body and similar to what I’ve been sewing for myself for years.

    please, no one throw tomatoes at me. I’m not saying i would buy from the etsy frauds, but maybe from the tabao site for waaaay cheaper, lol!

  37. glassninja December 5, 2010 at 5:29 pm #

    OK. I’ve been a lurker here for a while. And I LOVE what you are doing here, and the effort everyone has put in. I have a small shop on etsy, but I am appalled at all the reseller BS.

    Someone mentioned flooding the forums…….I’m down. Let’s do something BIG. I don’t know what – and maybe it’s the wine talking – but this is f-ing ridiculous.

    Let’s get it on…name the date, place and action, and you’ve got yourself another ally.

  38. Sara December 5, 2010 at 6:26 pm #

    Your research is incredible, madmomma. It’s the kind of thing that you know when you see it, but you can’t prove it, so you just say “oh well” and remain silent.

    There is no point in flagging. They have been flagged. Etsy is not interested in removing them. If they haven’t removed idea2lifestyle, they’re not going to remove them without outside pressure.

    We just have to decide on a day or a couple of days to apply outside pressure.

    I’ll open a sockie, or a few sockies, from a couple of locations.

    The community needs to know, really know, what is happening.

  39. Maul December 5, 2010 at 6:29 pm #

    Remember, if you want to be on the front page you need good photography. It doesn’t matter if you just steal a bunch of photos online that aren’t of your product, you’ll still make it!



    All of their photos are like this.

  40. em December 5, 2010 at 7:39 pm #

    holy crap, madmomma. I’m impressed! Lots of time went into all that research, I’m sure. It’s crazy how this problem has been allowed to proliferate.

    It drives me crazy to know how these people just don’t KNOW what Etsy stands for and represents. A lot of people (including me) are still very passionate about what Etsy used to stand for – that is – the independent crafter, and these dopes think that any trendy piece of clothes made by a human is good material for Etsy!

    Although, if we want to do a ‘mass call out’ it probably wouldn’t do much good to plan it here in public since we’re pretty sure someone at Etsy reads this blog, right? I mean, they must know it exists and it would be smart of them to at least monitor it… They could be very quick to smite us if they know exactly when all the shit was going to go down.

  41. um no December 5, 2010 at 7:56 pm #

    HOLY crap I cannot believe the sales!!!!!!! NO WAY!


    this is embarrassing.

  42. Artfire Seller December 5, 2010 at 8:18 pm #

    Rut roh Raggy, looks like RingRingRing is reselling and it’s tagged as vintage. Even says so in the title.

    RRR’s shop:


  43. Maul December 5, 2010 at 8:31 pm #

    madmomma is like the Sherlock Holmes of finding resellers. Bravo!

  44. already gone December 6, 2010 at 5:12 am #

    Since Etsy is well aware of these resellers and will do nothing about them perhaps targeting the customers who are buying this crap thinking it’s real hand made or vintage should be the targets of all of this great detective work. As far as the cheap crap goes I don’t think too many of their customers will care, they want their stuff at rock bottom prices and don’t care where it comes from. But the goods that are tagged hand made and vintage and priced like they really are, well that might piss some customers off. Either way I don’t see Etsy doing anything to put a stop to it, these shops are selling like hot cakes and that’s just more money in the Etsy coffers. It’s just sad that they’re still getting all of the press as if they were still a site catering to small artisinal businesses.

  45. detroit December 6, 2010 at 5:49 am #


    1) I applaud your enthusiasm and research, BUT Etsy has known fully about these shops for a long time. Maybe, just maybe you’ve struck at the right time? One can always hope. But I don’t. Ideas2lifestyle and their ilk must have had THOUSANDS of flags by now.

    2) Those Chinese factory items go for a lot more than the average Etsy sale price, and they sell like hotcakes. Etsy is making bank from these particular resellers.

    3) I agree with someone above (LDW?), I don’t think the Chinese resellers / factories are aware that they’re doing anything wrong. They think Etsy is just another online venue.

    And well, they’d be right.

    Nothing’s gonna happen. I really, really wish Etsy would prove me wrong. But, I’m pretty sure Etsy is dead as a handmade site.

  46. detroit December 6, 2010 at 5:51 am #

    Oh – you know how the resellers copy/paste snippets of ‘poetry’ to accompany their item listings?

    Get a load of this one – L.O.L!!:

    “We can work without the perks just you and me
    Work it out ’til we get it right
    Baby if you strip, you can get a tip
    ‘Cause I like you just the way you are ”

    from: http://www.etsy.com/listing/60455777/letting-go-skirtmore-colour-choose?ref=v1_other_1

    HA HA HA! I believe that’s a Timbaland song. About, you know, stripping.

  47. detroit December 6, 2010 at 5:56 am #

    And – to whoever above said they like their stuff – don’t feel guilty. I think it’s cute too.

    Just like stuff at H&M, Uniqlo, Zara, Forever 21, etc. is cute and cheap – so is their stuff. It’s cute, trendy, fast fashion from factories.


    (Damn, yelling at the deaf ears of Etsy didn’t make me feel any better. Wah)

  48. sick of cupcakes December 6, 2010 at 6:24 am #

    Well, I emptied my shop this weekend. Not that etsy cares, but maybe if more and more legit sellers such as myself really stood up for themselves and closed shop, maybe etsy would get a clue. I doubt it though, they don’t want handmade stuff anymore obviously.

  49. JK December 6, 2010 at 7:24 am #

    I honestly don’t think Etsycorp give a crap. Money cancels out integrity for some people when there’s enough of it.

    I wonder if any consumer-centric sites like Consumerist.com or any well-known handmade sites might be interested in the story? Etsycorp is knowingly letting these sellers lie to buyers all in the interests of sale figures and revenue; someone has to give a damn somewhere.

  50. madmomma December 6, 2010 at 10:03 am #

    Thanks Maul!
    ; )

    by the way- i don’t remember if I gave the link to the REAL L.wang store in China if not- here it is.
    again, best to open these links in google chrome so they can be translated

  51. thisetsychick December 6, 2010 at 10:48 am #

    Ha! SparklePeach aka DearestClementine aka Peaches4Me aka GardenSecrets has retaken her “Tiny Snow Bunny” earrings picture. Someone must be reading this blog. *Waves to Kristin Purcell*. Hey, genius, wouldn’t it be great if you could go back through your sold items and change those photos too?

    Please look at SparklePeach’s feedback, atrocious! Negatives still rolling in. All the while she’s thriving in another shop GardenSecrets. What a bad liar.

  52. madmomma December 6, 2010 at 11:01 am #

    The consumerist would be a GREAT place to start. just think of how many customers Etsy allowed to be duped due to the fact that they did NOTHING about closing down blatant re-sellers (proven re-sellers!) the first Idea2lifestyle call out (with proof) was over a year ago. they have been flagged over and over and over, and etsy says there are no longtime re-sellers on their site?

    and the china stuff IS cute (if i were 20 years younger and as thin as a string bean) and it is dirt cheap!

    detroit- i noticed that SO many china shops use lyrics to our pop music in their listings- it is kind of funny… I had cut and pasted some listings and searched google and started laughing when i figured out what they were!

  53. JK December 6, 2010 at 11:24 am #

    Madmomma, you should totally pitch the story of a well-known ‘handmade’ venue knowingly allowing factory-based resellers on the site to Consumerist! I think that Laura Northrop over there is also an Etsy user, so you might want to contact her directly.

  54. madmomma December 6, 2010 at 12:18 pm #

    I am all over it-
    thanks for the heads up on Laura.
    I’ll keep you all posted.

  55. theunknownetsian December 6, 2010 at 1:29 pm #

    *Waves to Kristin Purcell*

    And I love Consumerist!!!

  56. YoYoJoy December 6, 2010 at 3:31 pm #

    People are already starting to buzz about the number of people involved in this Call Out. Just got home from work and am going to see if it hit the Etsy fora, here sockie sockie.

  57. I was muted December 6, 2010 at 7:17 pm #

    Yeah, baby – Go Madmomma Go! 🙂 I think we loves you!

  58. mrpouncy December 7, 2010 at 6:28 am #

    This just occurred to me, but would knowingly selling non-handmade items as handmade be a truth in advertising violation? On the part of Etsy I mean…they know this stuff is not handmade, but they market the site as a place for handmade. They’re duping customers and isn’t that what the truth in advertising laws are all about?

  59. mrpouncy December 7, 2010 at 6:40 am #


    “Any advertising or promotion that misrepresents the nature, characteristics, qualities or geographic origin of goods, services or commercial activities” (Lanham Act, 15 U.S.C.A. § 1125(a)).

    Proof Requirement

    To prove that an advertisement is false, a plaintiff must prove five things: (1) a false statement of fact has been made about the advertiser’s own or another person’s goods, services, or commercial activity; (2) the statement either deceives or has the potential to deceive a substantial portion of its targeted audience; (3) the deception is also likely to affect the purchasing decisions of its audience; (4) the advertising involves goods or services in interstate commerce; and (5) the deception has either resulted in or is likely to result in injury to the plaintiff. The most heavily weighed factor is the advertisement’s potential to injure a customer. The injury is usually attributed to money the consumer lost through a purchase that would not have been made had the advertisement not been misleading. False statements can be defined in two ways: those that are false on their face and those that are implicitly false.

  60. sick of cupcakes December 7, 2010 at 7:32 am #

    Ripoffreport might also be interested.

  61. detroit December 7, 2010 at 11:15 am #

    We need a Wikileaks for Etsy! lol.

    I think you’d need proof they are aware they’re misrepresenting themselves?

    At least publicly, in the fora, etc. admin claim they’re doing all they can to eliminate resellers, and looking into every complaint as best they can.

    You’d need some way to show they KNOW that’s not true.


  62. Mo2 December 7, 2010 at 11:16 am #

    I have forwarded this information along to several people that in turn have forwarded it to others and we should all keep up on this as I just spoke with someone from an indie art blog that wants to know more.
    The issue here is not about calling out the re-sellers, but actually calling out Etsy on the fact that they have KNOWINGLY allowed re-sellers to remain as sellers on their site.
    It sounds more and more like this is a story about corporate greed.

    Keep passing this story on to anyone you feel may be able to help, you can send off anonymous tips to the consumerist, and any other publication, blog, etc… that is willing to take a look.

    That fact that Etsy is doing nothing about this large scale problem tarnishes the credibility of the site as a whole, not to mention what it does to all of the legitimate sellers on Etsy.

  63. madmomma December 7, 2010 at 3:34 pm #

    Just to prove that Etsy is doing NOTHING about this problem, The following is an example of how SIMPLE it would be for them to shut these re-sellers down… You can see what I have found JUST by doing a search for the Etsy shop name Mumianji. It took me less than 5 minutes to locate this information online.

    • Liu Wei, President (Sales Manager)
    • 给我留言
    • Tel: 8603166075589
    • Mobile: 13700360253
    • Fax: 860 316

    • Position: Manager
    • Place of Origin: Beijing Chaoyang District, Beijing
    Business model: Wholesale distribution
    • Kapok mind Garments Co., Ltd. 6

    About Kapok mind garments factory: Kapok mind Garments Co., Ltd. is located in Langfang, Hebei, kapok, Ltd is a women in mind, Chinese improved women, ethnic style dress, embroidered shoes, ethnic accessories, ethnic home, rural commoner style, cotton dress, a large version of Women, Ji Qiu old child, painted on wood root, Valley Na, Na Wei, purple cloth language, early spring, small Yu, original design, ethnic style wide leg pants, hand-painted women’s wholesale distribution products such as self-employed. Kapok clothing Limited trading as women in mind, Chinese improved women, ethnic style dress, embroidered shoes, ethnic accessories, ethnic home, rural commoner style, cotton dress, a large version of Women, Jiqiu old child, painted on wood root, Valley Na , Wei-Na, purple cloth language, early spring, small Yu, original design, ethnic style wide leg pants, hand-painted ladies selling consumer market. Kapok Garments Co., Ltd. products in mind among consumers enjoy a higher status, the company with a number of retailers and agents to establish a long-term stable relations of cooperation. Limited distribution of kapok in mind women’s apparel, Chinese women improved, ethnic style dress, embroidered shoes, ethnic accessories, ethnic home, rural commoner style, cotton dress, a large version of Women, Jiqiu old child, painted on wood root, Valley Na , Wei-Na, purple cloth language, early spring, small Yu, original design, ethnic style wide leg pants, hand-painted women’s range, price is reasonable. Kapok Garments Co., Ltd. recorded the strength of credit, keep the contract, to ensure product quality, variety principles of operating characteristics and puerile, and win the trust of our customers.

    And a link to a page of some of their products:

  64. theunknownetsian December 7, 2010 at 4:49 pm #

    I think the state of NY attorney general would be very interested in this.

  65. Life During Wartime December 7, 2010 at 5:52 pm #

    WJW, MadMomma. Of course Etsy corporate knows these things about the shops on the site.

    Anyone who thinks Etsy doesn’t know — or needs more braintrusts on its staff to find out — needs to think again and again and again.

  66. hagwithmorals December 7, 2010 at 7:42 pm #

    I believe Etsy shut down idea2lifestyle or whatever the hell that shop is called for a while. Then they coached them on how to appear more handmade because they were allowed to open back up after a week or so.

  67. pissedinpa December 8, 2010 at 4:04 am #

    Hi All,
    I have been lurking for about a year now and I’m finally pissed enough to respond. I have been reading the same posts just about everyday from someone flagging resellers then a bunch of regulars re-stating the same things to the original poster. For example: Mary will post a bunch of links to etsy resellers, then several posts will reply “etsy is too greedy to care”, “I wish we could do something”, etc.

    JK had the best idea yet by informing a legal entity or watchdog site about this. I fully agree! but etsy has to be told about this move AFTER its done. This way the ensuing panic will accomplish what we know is fair. The Better Business Bureau for one, they can be contacted with several complaints and the post the companies average (etsy not individual sellers), rip off report, newspapers, news shows, home shows, threaten law suits etc. After all its not like we’re lying, and there is a mountain of proof. Even being silenced on forums for calling out speaks to our case.

    I really dont see this suggestion often. All the press etsy gets, any news show would love to “uncover” the truth. We could even contact ebay, they’d love to get their business back. Artfire, bonanzle, think of how much they stand to gain.

    Madmomma has done outstanding work, and this post alone can be used to prove the point.

    I am a small etsy seller and also a layed off single Mom that relies on etsy to make ends meet. When I first joined etsy I sold over 600 items in one year, I was so happy! This year its HALF since all these resellers have taken over and flooded the site. I’ve even cut my prices to the bare bones to compete. I see the reselling in jewelry, my category. I’m sure its in every category.

    Thanks for the vent, I am a fan of the site. Good luck to everyone.


  68. madmomma December 8, 2010 at 5:55 pm #

    I am glad you decided to post. You are not alone.
    I hope more people speak out and voice their concerns, anger, etc…
    There are SO many people that count on Etsy as their main source of income. Every time a re-seller makes a sale, it is one less sale that will go to a legitimate seller.
    Etsy sellers should be damn pissed and even more so that nothing is being done (yeah i saw that admin commented the other day saying that scram catches a lot of re-sellers and to keep flagging) but the fact of the matter is that not enough is being done.

    When someone reports that they bought an item that was supposedly handmade and then tells Etsy that the tags were ripped out of it, Etsy needs to take action. First thing should be to drop everything and deal with such an issue.

    Thank you so much for commenting and you have wonderful suggestions and ideas- and I urge everyone to keep spreading the word, and I hope that people take 5 minutes to write (anonymously is fine!) to the consumerist, and other media…

    I have even told some of my customers and THEY are also doing their part. They come to Etsy to buy handmade and they aren’t happy about the flood of re-sellers.

    We have to continue to educate and spread the word. After this little China re-seller break, I realized how important this blog is… so occassional one or two re-sellers are called out after they have flown under the radar for a while and then they get shut down and usually re-open, but the way this unfolded really made ME realize how big of a problem this is. Especially when the first shops called out started removing the duplicate listings.

    Having been in the corporate world for many years, I am just baffled as to how Etsy does nothing.
    If Etsy doesn’t do something (which we know they aren’t) then we as sellers need to MAKE them do something, and the way that happens is by spreading the word, alterting media, writing letters, educating others and informing the consumer.

    There is nothing that says you can’t give each of your customers a short note with their purchase that tells them how important it is that they buy handmade and support etsy by reporting and NOT buying from re-sellers.

    Every little bit helps.
    Thank you all so much! and again thanks to this blog for giving us the platform to talk about such important issues!

  69. more copyright issues December 10, 2010 at 12:02 pm #

    Excellent point mrpouncy! It IS exactly that: false advertising, (bait-and-switch, too?)

    bad enough to dupe buyers, but knowingly and willingly screwing the sellers? THAT is *sigh* … “wrong” is such a mild word

  70. more copyright issues December 10, 2010 at 12:05 pm #

    oops, I mean to say the artists, artisans, crafters who CREATE and sell their hard work and handcrafted goods. I’m so sorry, I left that off – easy to do since it’s still ingrained in my brain that etsy is strictly for handmade (or that half-assed definition of “vintage” or “supplies”)

  71. henna girlie January 7, 2011 at 5:51 pm #

    Eek, I am new to Etsy and I have favorited Idea2lifestyle’s shop. Gasp, I was a sucker for their coats and such. I am also wondering if people have judged me for it…sorry! I had no idea and am learning so much about etsy.

  72. henna girlie January 7, 2011 at 5:52 pm #

    Also, I just want to say, I came here to look them up, as I knew it was not really a collective group of women. So your search bar has been very helpful. Thank you!

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