14 Jul
The lollipops are from this merchant, who sells both retail and wholesale:
I looked at some of the items in the SweetsIndeed shop, and noticed the lollipop photos were copied from another source (all distorted and stuff), like this Strawberry Lollipop:
A quick visit to Google Images found this item:
which uses the same photo.  Note that the price shown on the Melville Store site is for retail, not wholesale.
What made me suspicious about this shop being a reseller was seeing someone selling supposedly handmade food  without ingredients listed anywhere.
Here’s a set of popcorn boxes, listed under Handmade Plants and Edibles, but the items includes no food:
Listing claims these are original designs.  Dunno.
Another listing for boxes, this time supposedly pre-filled with assorted taffy — two photos, neither of which show any candy:
Here’s a sold item with a seriously distorted photo:
for some repacked (if that) candy listed as if it was made by the seller as Handmade Plants and Edibles.  But the photo gives this reseller away, because Google Images tells the story:
I am going to quit here with evidence.  I’ve got like a thousand windows open, and my eyes are starting to cross.  This should be enough for a callout.  Hope all the links work.

35 Responses to “SweetsIndeed”

  1. Life During Wartime July 14, 2011 at 9:04 am #

    Here’s a link to her website-blog, where she has links to some of her food suppliers:


    The stuff she assembles, like the candy kabobs, are handmade.

  2. JAC July 14, 2011 at 10:27 am #

    Not only that but she doesnt list the ingredients. For the lollipop it just states lollipop, uh that is not an ingredient that is the outcome of various ingredients..
    This seller is bogus, has anyone reported her?

  3. christine July 14, 2011 at 10:39 am #

    i checked out her website. She is basically a dessert/candy table planner/decorator. I think she is on etsy to just promote her services maybe? She has nice stuff, and her candy tables are gorgeous, but if they aren’t hand made or vintage, I don’t think she belongs on etsy.

  4. Life During Wartime July 14, 2011 at 11:18 am #

    If the candy kabobs or whatever are her design, and she assembles them from candy made by others, then these are Etsy legal. Everything else is either reseller or questionable as supplies.

    This shop was on the front page, btw.

  5. creeperjess.etsy.com July 14, 2011 at 12:49 pm #

    I reported the shop.

    Also I just want to say thanks for what you do, as a curator it’s hard to check out a shop 100% before including them in a treasury. I’m glad to know there is some kind of enforcement system in place to make sure people are following the rules. Keep up the good work!

  6. TootieSkates July 14, 2011 at 5:11 pm #

    There is an enforcement system in place? At etsy? Really???

  7. falseprism July 15, 2011 at 5:59 am #

    The bark appears to be a stock image, or a LOT of candy shops are using the same image. It isn’t against the rules to use stock photography on Etsy and there are many people that openly admit they use stock photos. (I think it is lame, but hey, Etsy allows it)

    Also I am not sure if I believe that the seller is buying her candy from Mellville’s. Using their photos? perhaps. But I didn’t see anything about wholesale on their site (maybe I overlooked it) and I highly doubt someone would buy candy at that price and then sell it on Etsy for less, not to mention the listing for the strawberry pops states that they do not have the green portion on the top.

    I did look up info on her “trademarked” product Sweet Skewers and company name Sweets Indeed and didn’t find anything that showed the names had even been applied for. Perhaps someone else would be able to find it.

  8. jobradleyviamargutta51 July 15, 2011 at 10:25 am #

    Blatant reseller.
    The lolly sticks in the Melville pics have their name printed on them. How does she avoid this?

  9. Life During Wartime July 15, 2011 at 11:32 am #

    She doesn’t pretend to make her own food items. She assembles the candy cabobs from pre-made candy, which I think are hand-assembled = Etsy legal. The rest of the food items are openly reseller goods. Anyone who wants those lollypops should just order directly from the maker, and skip having them mailed to California and then to you. Besides, her suppliers list all their ingredients on their sites. Which SweetsIndeed never even bothered to copy into Materials. She knows her customers don’t bother with reading stuff like ingredients, or care that she is reselling. For them, it’s just about The Cute.

  10. Life During Wartime July 15, 2011 at 1:08 pm #

    You can tell it’s a weekend. Fauxtique shop on the front page. Not the item in the FP treasury, but the shop has a bunch of these assemblages listed as ‘vintage’:


    Not vintage.

  11. Life During Wartime July 15, 2011 at 1:15 pm #

    More vintage FP funnies — a 90s dress listed as 50s:

    Might be 20 years old. Has elastic waist! No labels, no construction details mentioned or shown. No length given.

  12. Life During Wartime July 15, 2011 at 1:21 pm #

    And more vintage funnies from the same treasury:

    Liz Wear brand dates from 1989, but the sizing on this item (marked Small!) is definitely much later than 1989 — vanity sized. Sweater coat from the 21st Century.

  13. Fake July 15, 2011 at 2:26 pm #

    And more vintage funnies from the same treasury:

    Liz Wear brand dates from 1989, but the sizing on this item (marked Small!) is definitely much later than 1989 — vanity sized. Sweater coat from the 21st Century.
    My favourite item from that shop LDW is this steal at $55.00:


    “Cleverly repaired with yellow sandwich ties.” How stupid can you be?

  14. em July 15, 2011 at 2:51 pm #

    The candy kabobs (kebabs? I don’t know the proper spelling) are a cute idea, but I like gooey gummy crap like that, lol! Maybe I’ll try it myself and create an excuse to buy some candy….

  15. jobradleyviamargutta51 July 15, 2011 at 2:56 pm #

    The Cape Cod dress is definitely 90s, no way 50’s! And why the tag of BASEBALL on this listing?

  16. jobradleyviamargutta51 July 15, 2011 at 3:15 pm #

    Had to look at more in VolenskaVintage’s shop. She has no idea how old stuff is, or isn’t! That so called tunic sweater dress looks like a regular XL sweater to me. Put it on a size 16 gal and you got yourself a plain, good ol’ sweater.

    She’s got a pair of broken in half Bass sandals for $12. These are still being made today: http://www.zappos.com/bass-margie-tan

    Everything in this shop is 10-30 years newer than she claims it is. I think I saw the Animal Print polyester blouse at Kohl’s last month.

  17. marie July 15, 2011 at 5:56 pm #

    “think I saw the Animal Print polyester blouse at Kohl’s last month.”

  18. PussDaddy July 16, 2011 at 2:40 am #

    I don’t know why people sell broken crap like those sandals. Some stuff should have just been thrown in the dumpster a long time ago IMHO.

  19. TootieSkates July 16, 2011 at 4:11 pm #

    She is a horrible seller. I’ve flagged her shop repeatedly over the years. No one cares.

  20. kitten July 16, 2011 at 4:12 pm #


    In fair vintage condition; everything is great but there is some splitting in the rubber sole on one foot that is particularly deep and some cracking on the other as well. Still have some wear left in them an should at least get you through the summer. Priced accordingly.

    Yeah, everything is great, just don’t bend your foot AT ALL or you’ll be flip flopping back to your car.

    These shoes should at least get you through the summer?? WTF is this seller thinking? Seriously they belong in the dumpster!

    On another note, who would want to wear sandles that have the outline of some stranger’s dirty feet? It’s not like these are that iconic or rare. I would be embarassed to have those in my shop and I guess the seller is too, that’s why the artsy first photo.

  21. Life During Wartime July 16, 2011 at 4:32 pm #

    Anyone who can afford $18 (item price + shipping) for damaged used sandals can find a pair in better condition locally. Wearing used shoes isn’t good for your feet because they are worn in for someone else’s foot shape and way of walking. You would be much better off going to a discount big box store and buying a cheap new unworn pair if you want sandals just to get through the summer.

    There’s a load of vintage in fair to poor condition on Etsy, and not just being sold as materials or supplies for recycling. Not just wearables, either.

  22. pajac July 16, 2011 at 6:53 pm #

    do not know how to post here but this shop is definitely a reseller. Granted, some items are listed as supplies but the “gemstone” earrings and pendants are listed as jewelry. They are so obviously cheap resale items.


  23. pajac July 16, 2011 at 7:04 pm #

    Oh, and she /he is stealing the swavorski crystal pix right off off Fire Mountains website.

    I thought they looked familiar!

  24. Life During Wartime July 16, 2011 at 8:12 pm #

    Nrf Designs aka Amazing Chains has been called out before, but that was ages ago.

    Here is their Ebay-UK me page:

    Note that they are a liquidator buying close-outs from “the manufacturer”. A lot of the items they have on Ebay-UK look like their Etsy shop.

  25. Life During Wartime July 16, 2011 at 8:13 pm #

    Okay, here’s the old callout from this blog, last year:

    Found it right on google when you search amazingchains.com.

  26. BCareybun July 16, 2011 at 8:20 pm #

    You know it’s a reseller when they use the wholesalers photos. Lazy they are.

  27. Life During Wartime July 16, 2011 at 8:21 pm #

    Here’s a closed Ebay auction from nrfdesigns:

    Excerpt from test: “Amazingchains silver Collection?, Directly imported from ITALY by our parent company, N.R.F. Designs. There is no reserve auction. You set the price. View more sterling silver Jewelry items All lengths | All styles WARNING: Some sellers are offering similar sterling chains in appearence, but they are extremely overpriced..BID NOW!!. Our sterling silver necklaces and bracelets are directly imported from ITALY.”

  28. Life During Wartime July 16, 2011 at 8:26 pm #

    Er, teXt not test. Sorry.

    Note that they are selling their imported Italian chains in their Etsy store
    listed as Handmade Jewelry — which is not made by them!

    Reselling completed chains on Etsy, even as supplies, is supposedly not allowed.

    Reseller. Mass wholesaler.

  29. WittyBird July 17, 2011 at 6:52 am #


    VonlenskaVintage! You cant touch the ones who are in the
    Treasury Mofias. Forget it.
    You can..

    Etsy will never act when it’s a seller who has been featured so much.
    It’s almost like them admitting fault!

    The proof- the link above:


    Already gone- while VV goes on & on & on. She is a for shit seller
    who knows what shes doing and simply doesnt care, neither do her fellow sellers in her Treasury Group or Etsy for that matter. What a stink hole.

  30. WittyBird July 17, 2011 at 6:56 am #

    The Candy Assembler, it might not be art, but it’s within TOUS
    Charms on Chains,
    Cut Clip Art Glued,
    Candy on Sticks- same thing

    It’s legal.

  31. Life During Wartime July 17, 2011 at 9:00 am #

    The lollypops are not assembled, though. Those are being resold.

  32. WittyBird July 17, 2011 at 11:54 am #

    Oh…you got me there LDW!

    I thought she was sticking them to a piece of handcut paper at least.

    I stand corrected.

  33. Life During Wartime July 17, 2011 at 12:31 pm #

    I just check the description for the strawberry lolly at the link in the callout, and nothing is said about handmade packaging. When she sticks the other candy on the lolly sticks to make the kabobs, that is Etsy legal hand assebled, though — agreed!

    Etsy doesn’t seem to pay much attention (any?) to shops that are partial resellers.

  34. creeperjess.etsy.com July 17, 2011 at 12:36 pm #

    @Tootie — I meant that this blog operates as an enforcement system. There are a lot of shops from this site that I don’t use in treasuries anymore. At least they are getting less support from the community after they are called out.

  35. tanker101 July 24, 2011 at 1:42 pm #

    NRF would be Etsy legal if they would change the pendant listings to “supplies” and if they add a chain to the pendants, they could then be sold as handmade. Easy fix.

    Also interesting is that Etsy has does not have a rule about how many people can be in a supply collective. I noted that a lot of the BIG fabric sellers on Etsy also have non-Etsy shops and you can actually buy fabric from them off-Etsy for much cheaper – and supplies… I have never bought supplies through Etsy for this reason.

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